Screen Writing
These days, since most British films are funded by a variety of production companies, distributors and funding bodies, and since those parties delight in seeing their names onscreen, British films begin with a whole series of logos and title-cards identifying all the various factions involved. Since this information is generally of zero interest to the public, I wonder why it couldn’t wait to the end of the feature, but NO, we must have it. Film openings today look like they have been attacked by fly-posters, and stickered all over with glossy ads screaming for our attention. but doing nothing with it.
PATÉ DISTRIBUTION
IN ASSOCIATION WITH BUMPH MEDIA
THE ARTS COUNCIL OF COCKERMOUTH
RAMPANT TELEVISION
AND RUSTY MOPED FILMS PRESENTS
A BLATHER FILMS PRODUCTION
OF A NICK PILLOCK FILM
“EVENTUALLY”
etc. So it’s to Martin Radich’s credit that he begins his improv weirdfest CRACK WILLOW with some dense and alluring sound design, smoothing over the flickbook of credit-grabbing self-promoters and making the beginning of the film seem more like, well, the beginning of a film. It sounds simple but, incredible as it may seem, NOBODY ELSE DOES THIS in the UK.


June 19, 2008 at 12:29 pm
i am from cockermouth and i am not aware of any arts council there
are they generous, do you suppose?
June 19, 2008 at 7:26 pm
They are generous, within their means (they have no budget, even for their own administration).
June 20, 2008 at 12:58 pm
Isn’t that just an example of the shift towards talking the talk rather than actually producing anything of value? As long as you’ve got huge advertising and loads of vested interests with various logos promoting your film everywhere then in a certain way it doesn’t matter what they are promoting?
It might be good to see a film start with five minutes of logos and then immediately go to the end credits!
Though it is quite amusing to see it backfire when the advertisers or production companies have to talk up yet another dire British comedy film as being “hilariously rude!” when it is obvious from just watching the trailer that the thing was still born.
June 20, 2008 at 9:15 pm
Any credits which do not tell the public stuff they care about should be confined to the end of the film, or else incorporated into a brilliant title sequence. Either option is fine. But with logos you can’t generally do either, that’s why they annoy me. They work against the film establishing an immediate mood.